The core of the brand's philosophy is thinking about the meaning of things, fashion and personality in the future, in the world of 2098. Branded items will no longer be what we know them today in social terms.
It will be high-quality, aesthetic, utilitarian and relevant beyond time. Just such things, does YEA2098. Fast fashion will be replaced by an informed choice. This will solve the problem of excessive consumption and production in fashion.
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